From Salmon to Category

From Good Salmon to Market-Ready Products

从一条鱼，到一个品类。

Aiyu Technology is dedicated to one category: salmon. From global sourcing to product development, we work across fresh whole salmon, original-pack salmon fillets, smoked salmon, and a range of processing materials. For different channels and consumption occasions, we provide customized specifications, co-developed products, and supply chain solutions.

Sourcing Enquiry Co-develop a Product

How can we helpFour entry points

Sourcing & Supply

我要稳定采购三文鱼

Reliable supply, specification, import, QC and cold-chain delivery.

Start a sourcing enquiry →02

Product Development · 商品共创

我想开发一个新的三文鱼商品

You see demand or have a product idea, and want to define it together.

Start a Product Brief →03

Channel Solutions

我的渠道需要专属规格、包装或商品组合

Channel-specific specification, packaging, assortment and supply.

See channel solutions →04

Corporate & Gifting

我要做企业礼赠 / 节庆采购

Corporate orders, seasonal gifting, gift boxes and fulfilment.

Discuss a gifting programme →

01Why Salmon

Why we build around the salmon category

Salmon combines lasting consumer value, high product versatility, a mature global supply system and untapped product possibility.

01 NutritionSalmon is a dietary source of protein and marine omega-3, with a mature base of consumer recognition. Health statements follow published authoritative sources only.

02 VersatilitySalmon is not only sashimi. Its product versatility - across many occasions - is the point, not the length of the list.RawCookedSmokedBreakfastBrunchLight mealsFamily mealsMain coursesReady-to-eatGiftingFoodservice

03 Global SupplySalmon has a mature global system of supply, processing, specification and products. We connect that system to the Chinese market through supplier management, specification, import, cold chain and QC.

04 Product PossibilityThe category is far from finishedFrom whole fish to fillets, smoked ready-to-eat and ingredient applications - much of this category is still unformed. What interests us is not the price of one fish, but what products the category can still become.

We don't simply trade salmon. We build around the category.

02Our Salmon Portfolio

Our salmon portfolio

View all

Four product forms we actually operate: chilled whole salmon, original imported fillets, smoked salmon, and trimmings & ingredients - from raw material to ready-to-eat to ingredient applications.

RawFresh SalmonChilled imported whole salmon for channels that cut in-house and manage yield.Ready to UseSalmon FilletFrom whole fish towards standardisation and convenience: consistent specification, less kitchen work, easier menu standardisation and retail use.Ready to EatSmoked SalmonOriginal imported smoked salmon - a ready-to-eat form for retail, light meals, foodservice and gifting.IngredientSalmon Trimmings & IngredientsNot only whole fish and premium cuts: different parts, specifications and applications each carry their own standard and commercial value.

Fresh Salmon

Fresh Salmon (Whole / HOG)

Norway (other origins available)

View all

Salmon Fillet

Original Imported Salmon Fillet

Norway

View all

Smoked Salmon

Original Imported Smoked Salmon

Norway

View all

Salmon Trimmings & Ingredients

Frozen Salmon Trimmings (Norway / Denmark)

Norway / Denmark

View all

03Product Management

From Sourcing to Delivery, End-to-End Product Management

Learn more

Global Sourcing

Supplier Management

Specification Management

Quality Control

Compliance

Cold Chain

Import Management

Arrival Inspection

Product Management

04Channel Solutions

Different channels need different salmon

View all

We organise solutions by customer scenario, not by internal department.

WholesaleSourcing & SupplyRegional wholesalers, processors, secondary supply networks

RetailRetailPremium supermarkets, fresh retail, online retail

FoodserviceFoodserviceJapanese cuisine, western dining, hotels, light-meal chains

Channel CustomizationSpecification · Packaging · AssortmentChannel customers with a defined shelf or menu logic

Corporate & GiftingCorporate & GiftingCorporate buyers, seasonal programmes, channel gifting

05Product Co-development

Product co-development: define the next salmon product together

Co-development starts from the channel need and the consumption occasion: we define the product together with customers, suppliers and processing partners, and carry it through.

Consumer & Channel Need

Who is the consumer, on which occasion, and what does the channel need to solve? Those three questions come before stock.

Product Brief

Turn the need into a workable definition: product idea, occasion, target consumer, price band, spec, packaging, volume and channel requirement.

Sourcing & Feasibility

Assess raw material, suppliers, processing, specification, cost and supply feasibility.

Sampling & Validation

Sampling, tasting, channel tests and feedback - the validation mix depends on the actual project.

Commercialization

Once validated: supply, production, packaging, channel and commercial launch.

Start a Product Brief Product Development

Next step

From Salmon to a Product That Fits Your Channel

Tell us about your channel, consumption occasion and product needs. We’ll work with you across sourcing, specifications, processing, packaging and delivery to develop the right product solution.

Start a Project Start a Product Brief